Wordpress has two options for creating new articles on your website - Posts and Pages. In SEO terms there's no difference - there's no advantage or disadvantage in terms of what Google likes. And people use the word 'page' to describe a single URL, even if it's actually a Post. Confused? No need.
What's important from our point of view is what the THEME does with the different options.
For the rest of this article I'll be capitalising Page where I mean the Wordpress option and lower case page where I mean a general website page.
Take a look at the Appearance>Widgets page. This is where we can set up the sidebars that show around the site. (We'll get into more detail on all this stuff in a future article.)
If we drop in the Featured Posts widget it will show the most recent Posts. We can ask it to show 6 of the latest Posts in the 'car reviews' category. Or we can get it to show the most recent 5 Posts (of any kind). Or whatever. It's quite flexible. Potentially negative point - it's always reverse chronological order (newest first).
The Featured Page tool is more limited, but more targeted - it will only show ONE Page. That's mostly a disadvantage, but could have its uses.
Another difference is that a Post can be given a tag (and a Page can't). I don't use tags on every site, but if you are in a niche with say, 5 major brands, you can tag the Posts with that brand name and Wordpress will instantly create a category page that shows all products from that brand.
So... What Do I Do?
These are best as Pages:
- Contact Us
- Affiliate Disclosure
These are things that people will find when they want to find them (e.g. in your Footer) - they don't need to be displayed in any 'latest posts' feed.
Other content that works best as a Page would be things like:
- Links/Resources (a static list of external links)
- List of product manuals
- Buying guides
- Donation pages
- Shop/Merchandise pages
Posts are for everything else. If you write 'Best Cars for Criminals' and you update it next year, you can change the date on the Post and it will go back to the top of the feed and seem like fresh content.
How Do Top Sites Do It?
Let's analyse Gwyneth Paltrow's ludicrous site 'Goop'.
Those articles marked 1 are Posts. The static content labeled 2 are Pages. And #3 are category pages - they show Posts in various categories.